This week’s find is a great one, and should be of particular interest to anyone trying to get their small business off the ground!
Naomi Dunford over at Itty Biz has recently posted a number of topics in a new series titled Marketing School. Naomi has a great writing style – it certainly does NOT feel like school, lol. She teaches many important aspects of starting (or beefing up) your business, including topics such as:
- What is a USP (Unique Selling Point)?
- How to Build Your Own USP
- Identifying Your Target Market
- and much more…
It’s definitely worth a read – I’ve learned a lot from the articles so far, and am anxiously awaiting the next post. I believe there will be approximately 30 articles to the series once it’s complete.