SEO School Now In Session! New Itty Biz Ebook!

By Selene M. Bowlby in Marketing - Read the Full Post »

I’m very excited to announce that Naomi and Jamie of Itty Biz have just released their very first eBook:

SEO School: How to Become an SEO Ninja

Note: There’s a discount code at the bottom of the post…

I was lucky enough to know about this eBook well in advance of it’s launch day (today) so I already purchased my copy last week! I can’t wait to start reading it and implementing some if not ALL of the tactics to my web site and blog.

I’ve hired Naomi twice already, with another consultation setup for tomorrow afternoon, so I have no doubt whatever expertise she’s able to share through an eBook will be invaluable to say the least.

Here are some of the things you’ll learn in SEO School:

This is direct from the Itty Biz web site below - I figured it would be best to tell you exactly what’s included rather than try to paraphrase. Naomi is, after all, a marketing expert!

How to figure out what you want to rank in Google for (it’s not what you think)
How to maximize the number of people searching for your keywords while minimizing your competition
When you want to optimize, and when you don’t
Where to find free tools — what you should pay for and what you shouldn’t
What to do about the Google sandbox
How to get creative with your SEO — it’s not just stuffing a bunch of keywords in and crossing your fingers
How to tell whether your niche is profitable — will you ever be able to rank for what you want?
Black Hat SEO vs. White Hat SEO — it’s not just for Westerns anymore
How to capitalize on long tail search terms — the ones that the big guys aren’t even trying for
Competition reconnaissance — how to know what you’re up against (Hint: ninjas are involved.)

In addition to the background stuff, you’ll come away with concrete, actionable ideas for what you can do to improve your Google ranking TODAY:

8 critical optimization tricks you can start using on your own site right now. Even if you don’t know anything about SEO. Even if you don’t know anything about websites.
6 ways to maximize the power of your inbound links, the thing Google looks at first

There are also two special sections at the end:

For Bloggers Only: The 3 reasons you NEED a blog, even if you can’t write - 7 blog-specific ways to improve your SEO
The Future of Google: What to know and do now so you don’t have to redo this stuff again every six months for the rest of your life.