Welcome to the “other side” LOL – the 2nd half of the Get Clients Now! 28 Day Marketing Program aimed at Filling the Pipeline.
Last week was a good week for me, however I’m really seeing how much WORK marketing really is! I admit my daily scores are not as high as I would have liked. Lack of time is something that continues to surprise me, now that I’ve taken the freelance plunge and have so much more time to spend on marketing efforts…
However, I’ve always had a problem with putting client work ahead of my own – and even now working for myself full time, I’m still putting my clients first. This is great for customer service, of course! And fantastic for meeting (and exceeding) my client deadlines… but not so great as far as marketing goes.
Success Ingredients – Week 2
I’m very happy with my progress on the Networking Venues Success Ingredient. Now, I must say this is something that will probably never truly be complete – this goes for all of my Success Ingredients – as they are something you must constantly be improving upon.
As far as Networking Venues, though, I’ve reached 100% of my goal in that I have narrowed down exactly which social media sites that I think will be of most benefit to me, and which ones I want to pursue the most. I have a blog post scheduled for later this week that will link to all of my profiles, as well as explain some of the benefits that I’ve found by participating in social networking.
- Networking Venues – Progress: 100%
by July 4, 2008
- Description of Services – Progress: 75%
by July 11, 2008 – I’ve back-tracked my progress here, as I realize I have a bit more to do than originally planned, including re-arranging my services and creating several new packages that will make things easier for potential new clients looking for information on my web design services…
- Web Promotion Strategy – Progress: 20%
by July 18, 2008
Daily / Weekly Actions – Week 2
Not nearly as good as last week, here (and I did give myself a complete day off for the 4th of July! which is why I had a big fat ZERO that day, LOL). I really need to work harder at my daily/weekly actions this week!
- Total (# of 10)
6 – 7 – 7 – 7 – 0
Program Goal – Week 2
In all honesty, I’m thinking that I set the bar too high on my program goals this time around. I’ve got a long way to go (and I’m wishing I kept my same goals as last time… doubling my goals was quite a bit ambitious, and I’ll honestly be pretty surprised if I reach them.)
It’s always good to have strong goals to aim for, though. I’d say these count as an attempt towards a “scare yourself goal“. We’ll have to see what I can pull out of my hat in the last 2 weeks of the program!
I received quite a few inquires last week. It’s fun to track where these came from – some are from my blog commenting and forum participation. Some are referrals, and some are unknown. I’m wondering if a few of the most recent inquries came to me from my interview on Sparkplugging (I hope you’ll have a look – Wendy Piersall asked me some GREAT questions about the process I went through in making the move to running my business full time).
- Program Goal
20 new prospects / 4 new clients
- My Progress
35% – 7 new prospects / 25% – 1 new client
Half-Way Through… Where Are You At?
How is everyone doing at the half-way point? Are you right on track with your program goals? Too ambitious… not ambitious enough…? Please leave a comment below and let everyone know how you’re doing!