Welcome to Week 1 of my first public Get Clients Now! (GCN) program…
If you don’t know what I’m talking about, lol, be sure to read the first intro post in this series. Basically, I’m publicizing my progress in going through the 28 day marketing program found in Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants, and Coaches by C.J. Hayden.
Class In Session (Or A Preview)
The program itself is starting today, but if you don’t have the book, don’t worry! Just follow along this month to see what you think… if you like what you see, you can pick up a copy of the book, and join in on the next round!
My thoughts being that by posting my process on this blog, it will help make me accountable for my actions – making sure that I actually complete the program and make the most of my marketing efforts.
In doing so, I’m also hoping to have as many of you as possible join in on the process – nothing like a group of peers to help support each other!
And yes, I realize this might not all make sense if you don’t have the book, but this series should at least give a general idea as to what the book entails.
Put Yourself First
As I mentioned in my previous GCN post, I have started 3 programs in the past, but each time I got too caught up in client work that I put my own marketing efforts on the back-burner.
Perhaps the most important quote from the book, and one we as small business owners should live by…
“Make marketing your first priority
instead of the last thing you do”
I’m guilty of putting my own projects and marketing efforts last, whenever client work comes in, so it was very good to read someone else stressing how important marketing is – that it should come first.
I’m starting with that new mantra today!
The book is built so that you can create as many plans with different focuses as necessary, depending on your particular marketing needs:
- Filling the Pipeline
- Following Up
- Getting Presentations
- Closing Sales
In my previous GCN programs, I focused on the first step in the Universal Marketing Cycle – Filling the Pipeline. I plan to complete this program by continuing to focus on this stage.
For those of you joining in on the program, please feel free to design your own program on any of the four stages above.
Action Worksheet – My Program Goals and How I Will Obtain Them
Below are my program goals and planned ingredients and actions for the next 28 days. Don’t forget you can download the FREE marketing plan worksheets from the Get Clients Now web site.
- May 17, 2007
What strategies will you use?
- Direct Contact and Follow-up
- Networking and Referral Building
- Writing and Publicity
Where are you stuck or what needs the most work?
- Filling the Pipeline
How much business do you have now?
- $X,XXX / month
some things you don’t have to post for the whole world to read, LOL
How much business do you really want?
- $X,XXX / month x 2
I’d like to double my monthly business income
What would that get you?
- Extra money to pay off credit card debt… aka Less Stress!
What is your program goal?
- 10 new prospects / 2 new clients
What will be your reward?
- Me Time / A complete day OFF!
No work! Sleep in late, take a nap, have an at-home girly spa/pamper day complete with manicure, pedicure and candle-lit bath… aka Relax!
- Description of Services
This is mostly complete, but I need to tweak existing rates and services, as well as add new WordPress and eCommerce services.
by May 30, 2008
- Networking Venues
I especially want to focus on maximizing my social media profiles by making the most of existing profiles and creating some new ones.
by June 6, 2008
- Blog Concept / Topics
I need to focus on this blog as a business networking tool, mainly by producing quality posts on a more frequent basis, at least twice a week as a starting point.
by June 13, 2008
- Spend 1/2 hour each day on my Success Ingredient Projects
- Spend 1/2 hour each day on reading or writing
- Send 1 letter or email to a new person each week
- Make 1 new community contact each week
- Post 1 Q/A Question each week (on LinkedIn or Work It, Mom!)
- Post 1 Q/A Answer each day (on LinkedIn or Work It, Mom!)
- Post 2 blog comments each day
- Post 2 message board posts each day (new and/or response)
- Publish 2 blog posts each week
- Plan my day each morning (or the night before)
- I Deserve to be Successful!
Now It’s Your Turn
What are your program goals? What do you hope to accomplish over the next 28 days, and which daily actions are going to get you there?
Please feel free to post your Action Worksheet on your own blog, or in the comments below. This will help make you accountable and ensure you actually get this done (and if you don’t we’ll be here to motivate each other to continue).
Best of luck to you this month! Let the marketing begin! 🙂