For those of you who have been following along with the Get Clients Now! posts, you know that I’ve just started a 2nd program this weekend.
If you don’t know what I’m referring to, please see the Intro Post on the series – basically, I’m making myself accountable for my marketing efforts by publicly posting my goals and progress on the program found in the book Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants, and Coaches by C.J. Hayden
This Month’s Focus
Get Clients Now focuses on the Four Stages of the Universal Marketing Cycle:
- Filling the Pipeline
- Following Up
- Getting Presentations
- Closing Sales
Although my first program focused on Filling the Pipeline. At the risk of being repetitive, I’ve decided to focus this program on on Filling the Pipeline again.
I’m doing this because primarily, with my last program, I was still juggling both a full time day job while running my business part time (approximately 20-30 hours a week on nights and weekends). With only 4-5 hours a day to spend on my business, it just wasn’t realistic for me to dedicate 1-2 hours a day of that time on marketing. So my marketing efforts were often put on the back burner.
This time will be different! I’ve just finished up my first week running my business full time (I recently took the freelance plunge, and am LOVING that I can spend so much time focusing on my business and my clients, etc.) Last week was amazing to say the least – I got so much accomplished, and really do have to wonder how I managed before. I still have so much to do (both in house projects, as well as client work).
Anyway, my last program was hugely successful, despite the fact that I was only able to spend about half of the time that I wanted to on my marketing efforts. This time around, I will be able to dedicate the proper amount of time and effort to the program, and I’m very excited about the potential that will bring.
So, without further ado, let’s begin the program!
Action Worksheet – My Program Goals and How I Will Obtain Them
Below are my program goals for my second Get Clients Now! program. If you are joining along, you can download the FREE marketing plan worksheets from the Get Clients Now web site.
Although I’m working on Filling the Pipeline again, the book has so many suggestions, that I will be varying my program specifics greatly this time. Yes, some elements are the same, but there are some new ones thrown in as well. I’m also doubling my program goals from the last time.
- June 21, 2008
What strategies will you use?
- Networking and Referral Building
- Writing and Publicity
Where are you stuck or what needs the most work?
- Filling the Pipeline
How much business do you have now?
- $X,XXX / month
Yes, I’m still keeping the dollar amounts private
How much business do you really want?
- $X,XXX / month x 2
I’d like to double my monthly business income
What would that get you?
- Enough of a monthly income to not only replace my old paycheck, but to save up for a new computer, as well.
What is your program goal?
- 20 new prospects / 4 new clients
What will be your reward?
- New office/computer/organizational supplies
- Description of Services
I got a big head start last month, but still have some finalizing to do. I also want to re-structure my web design servicespage so the information is listed in a more user friendly format. As-is now, it’s more suited to other web designers and developers who know exactly what they need. I’d like to put together more packages that would be better suited to small business owners, who might not know all of the technical jargon developers are used to.
by July 4, 2008
- Networking Venues
Something else I got a head start on last month, but need to finalize. I’d like to narrow down which social media sites I plan to utilize the most, maximize my profiles on these sites – and start using them!
by July 11, 2008
- Web Promotion Strategy
This might involve some paid advertising, but my primary goal here is to work on Search Engine Optimization. By the end of the month I want to narrow down a few sets of keywords and keyphrases that I plan to target, update my search engine optimization techniques, and re-submit my site to the search engines.
by July 18, 2008
By the way – as part of my web promotion strategy, I’ll be reading Itty Biz’s new eBook: SEO School: How to Become an SEO Ninja.
Daily / Weekly Actions
- Daily: Spend 1 hour on my Success Ingredient Projects each day
- Daily: Post 2 blog comments each day
- Daily: Make 2 message board posts each day
- Daily: Post 1 Q/A Answer each day
- Weekly: Post 1 Q/A Question each week
- Weekly: Publish 2 posts on my blog each week
- Weekly: Make 1 new community contact each week
- Weekly: Select / maximize 2 social media profiles each week
- Weekly: Find 1 new place to submit my web site to each week
- Daily: Plan my day each morning (or the night before)
- I Deserve to be Successful!
A Few Changes
Now that I have 40 hours a week to spend on my business, I’ll be putting a big focus on my marketing efforts. This time around, my goal is to accomplish at least 7-8 daily/weekly actions every day (I had some much lower numbers last time around).
One thing that I found mis-leading about scoring your daily/weekly actions is that C.J. Hayden suggests giving yourself a Y for weekly items that you might not have done on a given day, as long as you had not planned on working on it. I find that to be misleading, because I could just not plan on an item all week, and give myself five Y’s. Some days my scores were elevated because of the freebie Y’s this method gave me.
I’m going to try to be more accurate this time, and only give myself a Y for items that I actually completed. Yes, that means I’ll get some N’s because I have several weekly items that I don’t need to complete on a daily basis. I feel this will be a much more accurate representation of my true marketing efforts, though.
Care to Join Me?
I received some interest from the last program – and I see a few sales of the book in my Amazon Affiliate account, so I’m hoping that means there are more of you out there ready to join me in this round. As you’ve seen from my first program, the book has great suggestions, and I saw great results!
So, if your doing a program, I hope you’ll join along and help create some accountability for yourself! If you just started on Saturday, great! Please post your program goals and daily/weekly actions, etc. below. If you started recently (say a week or two ago) then you’ll be a bit ahead of me, but please feel free to post your program information from your first week, etc. You’ll actually be ahead of the game, but can post your progress from the relevant week.
Good luck to everyone! I hope this is a very successful month for us all!